Emojis in web design

On July 17th you’ll see lots of emojis on social media and marketing strategies. That’s because World Emoji Day 📆 is celebrated on this day. Here’s a blog article about using emojis in web design to celebrate the occasion.

Emojis became popular on messaging apps before passing over to social media and becoming a part of our reality. I bet you know at least one person with an emoji cushion, a key ring, a cell phone case, stickers or any other item with an emoji. Personally, I have a poop emoji pin on my backpack! 💩

Emojis aren’t about to disappear. There’s no way of escaping them. It’s no wonder that emojis have also crossed over into web design and UX and UI practices. For example, it’s not uncommon to receive an email with an emoji in the subject line. Or to see them used by chatbots on business sites. But what about emojis as part of interface design? 

🤔 In this article, we’ll explain how to use emojis in web design and some tips to get the best result from your projects.

emojis in web design

Creative ideas for using emojis in web design

In support messaging

Since emojis are widely used in messaging apps, it is only natural to use them in website support messaging. Emojis in support messaging make users feel comfortable communicating with the support team. 👩‍💼

The trick is knowing which emoji to use, depending on the customer and the website theme. A hospital’s website is not the same as that of a business selling fun clothes. Unicorn and rainbow emojis, which could work in the second example, would not be appropriate in the first case. In this case, it would be better to use a more neutral or direct emoji, such as the one representing a hospital

In blog content

Using emojis in the blog content of your business site is the best way to add some visual appeal to your content. It’s best to insert emojis at the beginning or end of the sentence, not in between words. 👍🏽

For example, look what we did in a recently posted Freebies blog article. Instead of using bullet points, we added emojis. This makes the first section of the blog more eye-catching and interactive.

In the meta description

It is also simple to include emojis in your website’s meta description. The best thing to do is to add the emoji at the beginning. That way, the emoji will appear in the browser tab, to the right of the favicon and before the text.

✅ You’ll have to access the emojis from your keyboard to insert an emoji in your website’s meta description. For Mac, Ctrl+Cmd+Space and Windows 10, you simply have to click on the Windows logo key and the period key.

emojis in web design

Best practices for using emojis in web design

It’s easy to use emojis on your website. What’s not always easy is to choose the most appropriate emoji. If you didn’t already know, there are a lot of emojis with double meanings. The most common in this category is the eggplant emoji. The innocent eggplant in emoji form does not represent a real eggplant!
Here are some tips about using emojis in web design in the best way.

Analyze your public before using emojis

It’s fundamental to find out whether emojis in your web content and design is suitable for your public. Fortunately, we all use emojis these days to communicate. But not all businesses will benefit from using emojis on their website.

Some businesses, such as those aimed at younger people, can use emojis however they want. What’s more, their users or customers will love them. By contrast, on the website of a prestigious law firm, there is no place for emojis, generally speaking.

You must also be aware of the demographic profile of your public. Let’s say, for example, that the design is for a business aimed at the black community that wants to include people emojis. In this case, the dark-skinned emojis should be used, not the ones with white or yellow skin. 🫅🏿

Choose emojis that are in line with your content

If you’ve already decided that emojis will fit well with your web design, it’s time to choose which ones to use. Here’s a list of some of the most important points to keep in mind:

✨ Use emojis that do not have a sexual connotation (unless that is the whole point, of course).

✨ Be careful when using emojis with different skin tones. 

✨ Don’t replace words with emojis.

✨ Check the meanings of emojis before using them.

✨ Make sure that the chosen emoji can be displayed on all operating systems.

✨ Establish brand rules for the use of emojis in your web design.

emojis in web design

Design your websites with Flaticon emojis

As you can see in the above list, part of the problem of using emojis in web design is when you use Unicode emojis, which not all operating systems can display. Moreover, some emojis are unavailable on certain OS and display as an empty rectangle or a code. 

Flaticon has the solution. Instead of using Unicode emojis, download emojis as icons. This way, the emoji will be displayed the same for all the visitors to the website.

At Flaticon, you’ll find fun versions of all the emojis available on messaging apps and social media. In fact, with over 400 pages of results, you’ll find the perfect emoji for your web design.