Download free! Hair-raising Halloween icons and stickers to take the fear out of your projects

Halloween is just around the corner. Whatever you do, it’s time to channel your efforts toward the spookiest vacation of the year. Trick-or-treat night is coming and your brand, your project, or your communications can’t stand at the sidelines. We won’t be offering you candy or sweets, but we will provide you with something to sweeten your life, to take your projects up a notch, and to guarantee those who see them won’t be able to hold back a fearful smile.

Halloween is a milestone in the calendar of any professional, regardless of his or her branch of marketing. It’s one of the highest-grossing events in the new fall season. People tend to spend money on costumes and candy, and the most far-sighted start buying toys for Christmas. But people also invest in decorating the house, in creating special menus in restaurants – no one disputes the commercial opportunity that this night of the dead brings.

If you want to participate and get your piece of the (pumpkin) pie, you have to know how to communicate your actions, whether you are a local business, a freelance designer, or have an online business. You have to make your designs look both beautiful and professional. And this is where, here at Flaticon, we’re going to do our best to help you, to provide you with numerous tips and free resources that you can download at a click. Don’t be afraid to join us on this journey.

Our resources will help you to share your Halloween campaign in the most successful way possible, but we also want to give you some tips so that our icons and stickers can develop their full personality. One of the most important strategies to implement is the communication of your actions to boost your business, either through a landing page, a newsletter, sharing your own products, or even customizing your website.

Among the keys to the success of your campaign are:

  • Segmentation

Halloween segmentation is the basis of any campaign

Well-thought-out segmentation is the basis of any campaign, whether it’s for Halloween, Christmas, or even a message communicating that the autumn changes are arriving. The right segmentation guarantees the success of your campaign and helps your communication to reach your target market. In the case of Halloween, segmentation can be complicated since, in one way or another, it involves all kinds of people, from young to old, so you need to group your target audience according to criteria such as:

  • Age (Generation Z, Millennials, and Baby Boomers should be treated differently).
  • Marital status (Families with children and teenagers behave differently to singles).
  • Gender.

Your communication style also has impact and should depend on who you are addressing. You wouldn’t address an executive, who’s likely to appreciate more serious communications, in the same way as an adolescent, who should be treated with a sense of humor and warmth.

For example, if you have a special product for Millennials or Generation Z, you need to consider that they tend to check their social networks and email during lunchtime and after work. This makes 14:00 and 20:00 their target hours.

  • Dynamic elements

The trend of using dynamic elements in Halloween is ingrained in the design of communications

The trend of using dynamic elements is ingrained in the design of communications. Static designs are no longer in fashion. People crave action in their inbox, on social media, and on the web. That’s why, at Flaticon, we have a large collection of animated icons for you to use to design eye-catching interfaces. There are more than 1,600 animated icons to create unique and attractive designs. Available in JSON for Lottie, a library for Android, iOS, Web, and Windows that parses Adobe After Effects animations exported as JSON and renders them natively on mobile and web. That’s in addition to the more conventional GIF, SVG, and After Effects format.

For example, you can use this Halloween haunted house resource. Among its many possibilities, it can be used in web or mobile notifications, as an animated icon in applications, as an animated menu item on any website or in different sizes in your email communications.

Although it’s still difficult to use purely interactive functions and JavaScript-based solutions, animated gifs and scrolling effects are excellent alternatives.

  • Eye-catching call-to-action button

A call to action is fundamental to Halloween communication

A call to action is fundamental to any communication, especially in a commercial context. To achieve your goals, it’s a good idea to have a prominent button with a text that encourages your audience to perform the desired action – whether search, click or buy. It’s important that the button doesn’t only capture attention through the color or text – including an icon will make it stand out and explain the action to be performed. The button design must be a solid and striking unit within the interface as a whole. It should stand out in the reading flow but, at the same time, support and maintain consistency with the overall theme. With our Halloween icons you’ll get an excellent button and improve the chance that your audience will perform the action.

  • Content

you mustn’t neglect your Halloween content

Once you’ve researched your target audience and you’ve got your design in mind, you mustn’t neglect your content. You have to be creative and fun, use puns and your sense of humor… Social media texts, email subject lines, web headlines, text and even call-to-action buttons must demonstrate a cheerful attitude appropriate to these fun festivities.

Among the contents of a perfect Halloween there are some elements whose presence is obligatory, including allusions to ghosts, bats and zombies. And we’ve got dozens of each of them for you to use freely. You can also browse through the different Halloween icon packs. You’re sure to come up with some terrifying uses for them.

Free resources to celebrate Halloween

This Halloween icon pack will send chills up and down your spine! This set, consisting of high quality SVG and PNG files, will give you everything you need to prepare the best Halloween decorations on time.

This vector icon set comes in three different styles: lineal, flat color and filled. All three are fully customizable, so it’s easy to change the color of the lineal art or create variations with different shades if you want!

Our icons are great for creating patterns, which you can print to create the best quality candy bags: choose from candied popcorn, ghosts, pumpkins, candy buckets, eyeballs and candles to create your favorite combinations.

You can resize these icons to any size, so if you want to print them on a t-shirt or tote bag, you can do so with ease. They’re also great for decorating your Halloween mockups and posters.

Download the Freebie today and enjoy these premium resources for free with just one click:

  • A pack of 50 fun icons designed with flat aesthetics or flat design, with soft colors and humorous notes and their characteristic applied shadow.
  • A pack of 50 icons with lineal colors, with stronger color tones and a bold outer line.
  • A pack of 50 lineal icons, without fill color and in black and white to fit anywhere without fear of clashing.
  • A pack of 20 fun stickers.